Sample Focus Group Discussion Questions

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Sample Focus Group Discussion Questions. Focus groups can be a valuable marketing resource, allowing companies to know how consumers perceive their product. Discover some things that you may not consider at first thought.

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Key questions focus on the major areas of concern. 4 key types of focus group questions: Focus groups can be a valuable marketing resource, allowing companies to know how consumers perceive their product.

If i haven't already heard the answers to these questions while reviewing the specific communication vehicles, i'll ask them now:

When the dialog starts, marketing and researc. · of all the things we discussed today, what do you think has been the most important or relevant to you? · what do you already know about this product? · what words or phrases come to mind .

Once you've decided that your small business needs to run a focus group, you need to figure out how to get it done.

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Once you've decided that your small business needs to run a focus group, you need to figure out how to get it done.

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The first few moments in focus group discussion are critical.

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Here is a sample set of questions that could be used for many consumer products.

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· when was the last time you purchased a product/service in our industry?

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If i haven't already heard the answers to these questions while reviewing the specific communication vehicles, i'll ask them now:

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Types of focus group questions ;

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Focus group question examples · what do you think are the pros and cons of this product?

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Here is a sample set of questions that could be used for many consumer products.

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